About us

An Ethiopian trading company built for two-way trade.

Direct General Trading is an import and export business working between Ethiopia and international markets. We are a new company, and we would rather tell you what we are set up to do than claim a history we do not have.

On the export side we work with Ethiopian producers and cooperatives to supply green coffee and spices to buyers abroad, arranging grading, packaging, inspection and export documentation around each order.

On the import side we source medical supplies, medical equipment and general goods for hospitals, clinics, pharmacies, distributors and businesses in Ethiopia, confirming specification and suitability for each individual requirement before anything is committed.

The website is an enquiry point, not a shop. Nothing here is priced, because a useful price depends on quantity, grade, packaging, destination and timing. Send us those and you will get a real number rather than an indicative one.

Where we trade

  • Exporting from Ethiopia to buyers worldwide
  • Importing into Ethiopia from suppliers worldwide
  • Quoting in USD, with EUR available on coffee contracts
  • Shipping principally through Djibouti, with inland delivery across Ethiopia